PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden.
As the Senior Content Manager at PayBright, I established and oversaw the company’s first blog, built SEO foundations, managed a team of freelance writers, established our brand tone and voice guidelines, and ensured quality and consistency across channels. I also created the company’s first-ever B2B content program, including consumer surveys, annual reports, success stories, e-books, forming content partnerships, and more.
TRENDS REPORTS AND E-BOOKS
Read: The Holiday 2020 Report for Retailers
Read: The 2021 Canadian Consumer Trends Guide
Read: E-Book: 6 Reasons Small Businesses Need a Buy Now, Pay Later Option
Read: E-Book: 11 Ways to Increase AOV [Average Order Value]
Read: E-Book: 6 Buy Now, Pay Later Myths Debunked
Read: E-Book: Why Canadian Millennials Demand Buy Now, Pay Later at Checkout
Read: How PayBright drives more sales for Canadian auto parts giant, CanadaWheels
Read: Top Canadian Businesses to Support in 2021
Read: What Should You Post on Instagram? Top Ideas to Boost Sales and Engagement
Read: The 5-Step Beginner’s Guide: What Does the Consumer Decision-Making Process Look Like?
Read: How to Prepare your Online Store for Black Friday and Cyber Monday
Read: Fashion Forecast: 16 Trends Shoppers will Love in 2022
Read: How to Calculate (and Stretch) an Effective Marketing Budget for your E-Commerce Store
Read: How PayBright Can Help you Achieve Important Sales and Business Goals
Read: #Busted: 6 Common Buy Now, Pay Later Myths Debunked
Read: #TheList: The Top Canadian Retail Blogs to Speed-Read in 2021
Read: The Secret Behind Why Canada’s Biggest Retailers Offer Buy Now, Pay Later
Read: The Checklist: Are You E-Commerce Ready? 5 Questions to Ask Yourself
Read: 3 Ways Canadians can Manage Their Spending in 2020
Read: Easy Ways to Increase Sales in Your E-Commerce Store
Read: Low-Cost Marketing Tips to Drive Traffic to Your E-Commerce Store
Read: Pulse Check: The State of Canadian E-Commerce in 2020
Read: Inside the Millennial Brain: What They Really Want from Retailers
Read: Why Canadian Millennials Demand Buy Now, Pay Later at Checkout
SAMPLE PRESS RELEASES
New PayBright consumer report reveals key intel for Canadian retailers in 2021
Hudson’s Bay and PayBright Partnership
SHEIN and PayBright Partnership
Taylormade Golf and PayBright Partnership
Sephora and PayBright Partnership
Bowflex and PayBright Partnership
SOCIAL MEDIA COPY? SCRIPTS? OTHER WRITING?
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