Properly is a Canadian company whose sole goal is to reinvent the real estate experience (a broken industry that has not been innovated in at least a century). Their mission? To make real estate, buying, and selling, a truly customer-first experience. As the Senior Content Marketing Manager at Properly, I launched our first cohesive content…
Author: Samantha Mehra
Writing Compelling Copy in Times of Crisis
Copywriting is an exercise in agility. Especially in light of recent events such as the pandemic, being eternally responsive, and changing messaging as crises unfold, are basic but crucial steps in the copywriter’s day-to-day choreography.
How Legacy Brands are Using TikTok to Win with Gen-Z Audiences
(As an instructor in U of T’s School of Continuing Studies, I relished the opportunity to donate some words to promote this excellent school. This article was first published here.) Senior copywriter, content strategist, and SCS instructor Samantha Mehra, explains how some major brands are taking the TikTok leap, and doing it right. Created in…
PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden. As the Senior Content Manager at PayBright, I established and oversaw the company’s first blog, built SEO foundations, managed a team of freelance writers,…
Fonolo is a call center software with a mostly US-focused audience. It’s mission? To eliminate hold time forever with its patented call-back software. The blog, which has been publishing consistently since 2010, is one of the top customer service blogs in the industry, and continues to generate awareness among call and contact center professionals. While…
PORTFOLIO: Freelance Writing
Since 2010, I’ve been a freelance writer and editor of all trades. News, historical articles, social media posts, websites, pop culture interviews, and scholarly journal articles are all in my tool belt. Some of the most fun I had was writing for The Canadian Encyclopedia, and several arts publications. Here is a smattering of them….
ARTICLE: Inside the Millennial Brain: What They Really Want from Retailers
*This article first appeared on PayBright’s Talking Shop blog, a new website that the PayBright marketing team worked on to deliver the latest news, views, and ‘bright ideas’ to Canadian merchants and customers.* You can find the original post here, as well as a host of other helpful articles! The ‘Millennial archetype’ that may come…
ARTICLE: “Better Drives Us”: How Hyundai Canada is Signalling a New Era for the Auto Industry
(This article first appeared on the Fonolo blog, here.) “Hyundai, like Sunday.” I asked for it. I asked for the correct pronunciation of that internationally-renowned and beloved car brand, and now I’ll never forget it. And neither will you. Hyundai: You’ve probably heard of it; the name again on the tip of everyone’s tongues thanks…
ARTICLE: “Unlock your Potential”: ADP Canada and the Secret Behind Customer Service Success
I sat down in conversation with Sidhu at the tail-end of 2019, the year that his team took home the prestigious Customer Obsessed Award from the Customer Service Professionals Network (CSPN) annual conference. Joined in this conversation was Jessica Cryer, CSPN’s VP of Business and Customer Service Strategy, and during it, we dug deep into how ADP Canada was able to achieve such a feat.
ARTICLE: “Are You Being Served?”: How 3 Century-Old Stores are Fighting to Stay Relevant for the Modern Customer
Here we outline three mature British and North American brands that are living proof of how agility in customer service, and keeping the client and their experience and product desires top of mind, can help a brand squeak past the Century mark, even in the most troubling of economic times. The main takeaway?: There’s a lot of work to do.