Samantha Mehra, MA, is a Director of Marketing in Toronto’s booming tech space. She is also a content specialist, copywriter, and editor, as well as an educator at the University of Toronto’s School of Continuing Studies where she teaches copywriting, digital storytelling, and digital communications and social media strategy.
She is a National Magazine Award nominee.
Her writing credits include Canadian Encyclopedia, Feathertale, Oxford Journals, the Routledge Encyclopedia of Modernism, articles and blogs for multiple vendors, and other publications. You can find writing samples here , here, and here.
She also has a background in professional services and client success in the media monitoring sector, with time spent at Canada Newswire (Cision) and Infomart (Postmedia/Meltwater).
The Way-Back Machine: Coming from an arts journalism background, Mehra has over the past decade been interested in telling rich stories about performing arts in Canada, creating unique and previously unpublished content on Canadian artists who contribute to the nation’s cultural story. She has been a news writer for The Dance Current, and a contributor to the Canadian Encyclopedia’s arts portfolio, with entries on Phillip Silver, Claudia Moore, Laurence Lemieux, Kate Alton, Andrea Nann and dance in Canada. She has also contributed to the Routledge Encyclopedia of Modernism, with entries on artists such as Cynthia Barrett. She has also been a frequent contributor to Dance Collection Danse magazine, a publication documenting Canadian dance artists and celebrating their contributions to Canada’s rich cultural heritage. Some articles in past issues include “Writing Down the Bones: Dance Critics of 1970s Toronto”, “Moving in Tandem: 25 Years of Kaeja d/Dance”, “Jennifer Mascall: Spinning a Web of Dance”, and “Janak Khendry: Toronto’s Sculptor of Dance”.
In addition to content, communications and culture, Mehra is passionate about visual art, particularly ink drawing, digital art, retro cartoons, comics, and video games. Major influences include pop culture and cartoons from the ’80s and ’90s, Erte, Salvador Dali, Aubrey Beardsley, Piero Fornasetti, Canadian painters Eric Wesselow and Kent Monkman, and the powerful yet simplistic doodles of her favourite author: Kurt Vonnegut.
She also enjoys puns.