PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden. As the Senior Content Manager at PayBright, I established and oversaw the company’s first blog, built SEO foundations, managed a team of freelance writers,…
Category: Writing
PORTFOLIO: FONOLO
Fonolo is a call center software with a mostly US-focused audience. It’s mission? To eliminate hold time forever with its patented call-back software. The blog, which has been publishing consistently since 2010, is one of the top customer service blogs in the industry, and continues to generate awareness among call and contact center professionals. While…
PORTFOLIO: Freelance Writing
Since 2010, I’ve been a freelance writer and editor of all trades. News, historical articles, social media posts, websites, pop culture interviews, and scholarly journal articles are all in my tool belt. Some of the most fun I had was writing for The Canadian Encyclopedia, and several arts publications. Here is a smattering of them….
ARTICLE: Inside the Millennial Brain: What They Really Want from Retailers
*This article first appeared on PayBright’s Talking Shop blog, a new website that the PayBright marketing team worked on to deliver the latest news, views, and ‘bright ideas’ to Canadian merchants and customers.* You can find the original post here, as well as a host of other helpful articles! The ‘Millennial archetype’ that may come…
ARTICLE: “Unlock your Potential”: ADP Canada and the Secret Behind Customer Service Success
I sat down in conversation with Sidhu at the tail-end of 2019, the year that his team took home the prestigious Customer Obsessed Award from the Customer Service Professionals Network (CSPN) annual conference. Joined in this conversation was Jessica Cryer, CSPN’s VP of Business and Customer Service Strategy, and during it, we dug deep into how ADP Canada was able to achieve such a feat.
ARTICLE: “Are You Being Served?”: How 3 Century-Old Stores are Fighting to Stay Relevant for the Modern Customer
Here we outline three mature British and North American brands that are living proof of how agility in customer service, and keeping the client and their experience and product desires top of mind, can help a brand squeak past the Century mark, even in the most troubling of economic times. The main takeaway?: There’s a lot of work to do.
ARTICLE: “Goals: How One NHL Team Scored a Customer for Life”
In my family, the Montreal Canadiens (or, the Habs) are our team. My grandfather would, twinkle-eyed, tell of the thrill of watching hockey on live TV for the first time (and seeing his hero Maurice Richard through the lens of a wavering black-and-white screen), which inspired him to water down the backyard every winter and get his kids skating at “rocket” speed.
#VisualPeople: How Comics and Chronicles Collide in Canada’s Group of 7
This article appears as part of Visual People, a Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries. Subscribe or follow along on Instagram. #visualpeople by Samantha Mehra This time in Visual People, we talked with Chris Sanagan and Jason Lapidus, the two minds behind the Canadian comic, Group of 7….
#VisualPeople: Pa-pa-Paparazzi! [Guest Post]
This guest article, featuring new Vancouver correspondent Sharon Roberts, appears as part of Visual People, a Q&A series devoted to profiling visual creators from a diversity of industries. Keep up to date by subscribing, or following along on Instagram. Join me in welcoming Sharon to the series! Scroll down to read more about her and her…
Stunt Queen: Stephannie Hawkins on Moving in the Movies, Part II #VisualPeople
In Part II of this extended Q&A, Stephannie Hawkins talks stunt coordinating, behind-the-scenes artistes, and stunts-gone-slapstick. Scroll down to see her performing brave feats on set! Read Part I here. SM: In terms of skill and being able to transform visually, who was your favourite actor or actress to watch on set (or work with)?…
samanthamehra.ca 