Hi! I’m Sam, a seasoned writer, editor, and content strategist for people, private companies, and public organizations in Canada. I believe better content benefits us all.
Looking to create compelling content, drive audience engagement and conversions, or create a powerful content machine in your organization?
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Recent Articles
PORTFOLIO: PROPERLY
Properly is a Canadian company whose sole goal is to reinvent the real estate experience (a broken industry that has not been innovated in at least a century). Their mission? To make real estate, buying, and selling, a truly customer-first experience. As the Senior Content Marketing Manager at Properly, I launched our first cohesive content…
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PORTFOLIO: PAYBRIGHT
PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden. As the Senior Content Manager at PayBright, I established and oversaw the company’s first blog, built SEO foundations, managed a team of freelance writers,…
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Writing Compelling Copy in Times of Crisis
Copywriting is an exercise in agility. Especially in light of recent events such as the pandemic, being eternally responsive, and changing messaging as crises unfold, are basic but crucial steps in the copywriter’s day-to-day choreography.Â
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