Over the past 15 years, Samantha Mehra has been a writer and editor for people, private companies, and public works in Canada. Whatever the words, the end goal is always clear: Stir passion in and persuade your intended audience for the better.
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Content that’ll make
you say “Cut. Print.”
(This article first appeared on the Fonolo blog, here.) “Hyundai, like Sunday.” I asked for it. I asked for the correct pronunciation of that internationally-renowned and beloved car brand, and now I’ll never forget it. And neither will you. Hyundai: You’ve probably heard of it; the name again on the tip of everyone’s tongues thanks…
I sat down in conversation with Sidhu at the tail-end of 2019, the year that his team took home the prestigious Customer Obsessed Award from the Customer Service Professionals Network (CSPN) annual conference. Joined in this conversation was Jessica Cryer, CSPN’s VP of Business and Customer Service Strategy, and during it, we dug deep into how ADP Canada was able to achieve such a feat.
“Are You Being Served?”: How 3 Century-Old Stores are Fighting to Stay Relevant for the Modern Customer
Here we outline three mature British and North American brands that are living proof of how agility in customer service, and keeping the client and their experience and product desires top of mind, can help a brand squeak past the Century mark, even in the most troubling of economic times. The main takeaway?: There’s a lot of work to do.