Hi! I’m Sam, a seasoned writer, editor, and content strategist for people, private companies, and public organizations in Canada. I believe better content benefits us all.
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Copywriting is an exercise in agility. Especially in light of recent events such as the pandemic, being eternally responsive, and changing messaging as crises unfold, are basic but crucial steps in the copywriter’s day-to-day choreography.
(As an instructor in U of T’s School of Continuing Studies, I relished the opportunity to donate some words to promote this excellent school. This article was first published here.) Senior copywriter, content strategist, and SCS instructor Samantha Mehra, explains how some major brands are taking the TikTok leap, and doing it right. Created in…
PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden. As the Senior Content Manager at PayBright, I established and oversaw the company’s first blog, built SEO foundations, managed a team of freelance writers,…