Write the right message, right now.

Hi! I’m Sam, a seasoned writer, editor, and content strategist for people, private companies, and public organizations in Canada. I believe better content benefits us all.

Looking to create compelling content, drive audience engagement and conversions, or create a powerful content machine in your organization?

Look no further. Let’s talk. Then, let’s write.

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Recent Articles

Writing Compelling Copy in Times of Crisis

Copywriting is an exercise in agility. Especially in light of recent events such as the pandemic, being eternally responsive, and changing messaging as crises unfold, are basic but crucial steps in the copywriter’s day-to-day choreography. 

How Legacy Brands are Using TikTok to Win with Gen-Z Audiences

(As an instructor in U of T’s School of Continuing Studies, I relished the opportunity to donate some words to promote this excellent school. This article was first published here.) Senior copywriter, content strategist, and SCS instructor Samantha Mehra, explains how some major brands are taking the TikTok leap, and doing it right. Created in…

Samantha Mehra Blog


PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden. As the Senior Content Manager at PayBright, I established and oversaw the company’s first blog, built SEO foundations, managed a team of freelance writers,…