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Hi! I’m Sam, a seasoned writer, editor, and content strategist for people, private companies, and public organizations in Canada. I believe better content benefits us all.

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Recent Articles


Properly is a Canadian company whose sole goal is to reinvent the real estate experience (a broken industry that has not been innovated in at least a century). Their mission? To make real estate, buying, and selling, a truly customer-first experience. As the Senior Content Marketing Manager at Properly, I launched our first cohesive content…

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PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden. As the Senior Content Manager at PayBright, I established and oversaw the company’s first blog, built SEO foundations, managed a team of freelance writers,…

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