Article Snapshot: “Goals: How One NHL Team Scored a Customer for Life”

In my family, the Montreal Canadiens (or, the Habs) are our team. My grandfather would, twinkle-eyed, tell of the thrill of watching hockey on live TV for the first time (and seeing his hero Maurice Richard through the lens of a wavering black-and-white screen), which inspired him to water down the backyard every winter and get his kids skating at “rocket” speed.

Article Snapshot: “Life Lessons: What IKEA Gets Right About Customer Experience”

It’s 2019. It’s nearly March. Clearly, I’ve been busy. But in a good way! Writing, editing, video creation, managing a content calendar, overseeing projects (and a phenomenal marketing team) – these … Continue reading Article Snapshot: “Life Lessons: What IKEA Gets Right About Customer Experience”

Happy Birthday, America.

Red, white and blue is a delicious colour scheme, no? Created with: iPad, Apple Pencil, three colours, and one pen type.

Visual Adventure: A Digital Study of Hokusai’s Wave

The movement in Hokusai’s iconic painting, The Great Wave off Kanazawa, has given our eyes a workout for decades. The presence of its several prints in Western collections (the Met … Continue reading Visual Adventure: A Digital Study of Hokusai’s Wave

Toronto Series: Quick Study

Nice little series, if I do say so myself! Taking suggestions for another logo series …. I’m thinking ‘Famous Pizza Chain Logos of the 1990s’, but that’s probably because I’m … Continue reading Toronto Series: Quick Study