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Tag: marks-and-spencer

ARTICLE: “Are You Being Served?”: How 3 Century-Old Stores are Fighting to Stay Relevant for the Modern Customer

Here we outline three mature British and North American brands that are living proof of how agility in customer service, and keeping the client and their experience and product desires top of mind, can help a brand squeak past the Century mark, even in the most troubling of economic times. The main takeaway?: There’s a lot of work to do.

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