Article Snapshot: “Goals: How One NHL Team Scored a Customer for Life”

In my family, the Montreal Canadiens (or, the Habs) are our team. My grandfather would, twinkle-eyed, tell of the thrill of watching hockey on live TV for the first time (and seeing his hero Maurice Richard through the lens of a wavering black-and-white screen), which inspired him to water down the backyard every winter and get his kids skating at “rocket” speed.

Article Snapshot: “Life Lessons: What IKEA Gets Right About Customer Experience”

It’s 2019. It’s nearly March. Clearly, I’ve been busy. But in a good way! Writing, editing, video creation, managing a content calendar, overseeing projects (and a phenomenal marketing team) – these … Continue reading Article Snapshot: “Life Lessons: What IKEA Gets Right About Customer Experience”

Visual Memo: Digital vs. Traditional Part II – “Using Tiny Tools to Reach a Big-League Audience”

This article originally appeared here as part of MOXYPLANET Media’s “Lost in Translation: Digital vs. Traditional” series, which is geared towards traditional producers and publishers who may be allergic to the … Continue reading Visual Memo: Digital vs. Traditional Part II – “Using Tiny Tools to Reach a Big-League Audience”

Google Doodlin’: Iconic Toronto.

For the past few years, I’ve kept a watchful eye over the little jewels called Google Doodles. The team behind their creation is obviously teeming with bright creators who are … Continue reading Google Doodlin’: Iconic Toronto.

Toronto Series: Quick Study

Nice little series, if I do say so myself! Taking suggestions for another logo series …. I’m thinking ‘Famous Pizza Chain Logos of the 1990s’, but that’s probably because I’m … Continue reading Toronto Series: Quick Study