Properly is a Canadian company whose sole goal is to reinvent the real estate experience (a broken industry that has not been innovated in at least a century). Their mission? To make real estate, buying, and selling, a truly customer-first experience. As the Senior Content Marketing Manager at Properly, I launched our first cohesive content…
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ARTICLE: “Better Drives Us”: How Hyundai Canada is Signalling a New Era for the Auto Industry
(This article first appeared on the Fonolo blog, here.) “Hyundai, like Sunday.” I asked for it. I asked for the correct pronunciation of that internationally-renowned and beloved car brand, and now I’ll never forget it. And neither will you. Hyundai: You’ve probably heard of it; the name again on the tip of everyone’s tongues thanks…
ARTICLE: “Forever Better”: Miele Canada and the Pursuit of Customer Service Excellence [Interview]
(This article first appeared here.) Miele. Its brand promise is “Forever Better.” It’s a household name. And, as it turns out, it’s a new university. As Miele evangelists know, the company stands for two important things: Quality and customers. So, it is fitting that its customer service reflects this, too. The brand, its products, and its…
DIGITAL ART: Mercurial.
Freddie Mercury, mercurial indeed. Made in Adobe Draw, on iPad with Apple pencil.
ARTICLE: What The Simpsons Can Teach Us About Customer Service
Listen: We can learn a lot from cartoons. I can think of few better examples than The Simpsons, an arguable work of art now approaching its 30th year on air. With never-ending talent churning through its writers room, the show is regarded not only as a universally-identifiable comedic cartoon, but also as a source of…
ARTICLE: “Goals: How One NHL Team Scored a Customer for Life”
In my family, the Montreal Canadiens (or, the Habs) are our team. My grandfather would, twinkle-eyed, tell of the thrill of watching hockey on live TV for the first time (and seeing his hero Maurice Richard through the lens of a wavering black-and-white screen), which inspired him to water down the backyard every winter and get his kids skating at “rocket” speed.
ARTICLE: “Life Lessons: What IKEA Gets Right About Customer Experience”
It’s 2019. It’s nearly March. Clearly, I’ve been busy. But in a good way! Writing, editing, video creation, managing a content calendar, overseeing projects (and a phenomenal marketing team) – these have filled my days for many months. And, too, I think some of the fruits of this labour are worth sharing here. So, the time…
#VisualPeople: How Comics and Chronicles Collide in Canada’s Group of 7
This article appears as part of Visual People, a Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries. Subscribe or follow along on Instagram. #visualpeople by Samantha Mehra This time in Visual People, we talked with Chris Sanagan and Jason Lapidus, the two minds behind the Canadian comic, Group of 7….
DIGITAL ART: Summertime Sketches
It’s been a fun and productive few months of drawing experimentation and learning. Using a combination of Adobe Sketch and Adobe Draw, these doodles, which are meant to evoke the essence of summer, fell out of my pen with ease. -SM
Happy Birthday, Garfield.
This week marks the 40th birthday of our favourite grumpy fat-cat, Garfield. Just going to draw myself in here. -SM
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