I sat down in conversation with Sidhu at the tail-end of 2019, the year that his team took home the prestigious Customer Obsessed Award from the Customer Service Professionals Network (CSPN) annual conference. Joined in this conversation was Jessica Cryer, CSPN’s VP of Business and Customer Service Strategy, and during it, we dug deep into how ADP Canada was able to achieve such a feat.
ARTICLE: “Are You Being Served?”: How 3 Century-Old Stores are Fighting to Stay Relevant for the Modern Customer
Here we outline three mature British and North American brands that are living proof of how agility in customer service, and keeping the client and their experience and product desires top of mind, can help a brand squeak past the Century mark, even in the most troubling of economic times. The main takeaway?: There’s a lot of work to do.
ARTICLE: “Goals: How One NHL Team Scored a Customer for Life”
In my family, the Montreal Canadiens (or, the Habs) are our team. My grandfather would, twinkle-eyed, tell of the thrill of watching hockey on live TV for the first time (and seeing his hero Maurice Richard through the lens of a wavering black-and-white screen), which inspired him to water down the backyard every winter and get his kids skating at “rocket” speed.
#VisualPeople: How Comics and Chronicles Collide in Canada’s Group of 7
This article appears as part of Visual People, a Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries. Subscribe or follow along on Instagram. #visualpeople by Samantha Mehra This time in Visual People, we talked with Chris Sanagan and Jason Lapidus, the two minds behind the Canadian comic, Group of 7….
Serious Slapstick: Stephannie Hawkins on the Illusory Art of the Stunt #VisualPeople
This article, Part I of II, appears as part of Visual People, a Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries. Subscribe or follow along on Instagram. #visualpeople When she’s discussing the art of stunts, Stephannie Hawkins is unknowingly giving us sage life advice. “One important stunt rule to remember…
Visual Events: Toronto Comicon 2018.
Every year, nerds of the world (or, at least, of the Toronto area) don their best creative cosplay gear and descend upon the Metro Toronto Convention Centre to gush over their favourite sci-fi celebrities, vendors, comic book artists, and collectors. Everywhere you look, visual people abound. This time around, I had the pleasure of visiting…
Don’t Blink: “We Eat With Our Eyes” – Chef Alison Iannarelli on the Value of Visuals in the Culinary World #VisualPeople
by Samantha Mehra This article appears as part of Visual People, a weekly Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries (such as chefs, teachers, interior designers, cartoonists, and more) from all over the map. Keep up to date by subscribing, or following along on Instagram. #visualpeople Allow me…
Visual Memo: Digital vs. Traditional – Part I – “All in Good Time”
As part of my freelance digital content writing work, I contribute to a Canadian media company based in Toronto: Moxy Planet Media. We’ve been working on a Digital vs. Traditional series, geared towards traditional producers and publishers who may be allergic to the idea of stepping through the digital doorway. Here is part one, which…
#VisualPeople: Veronica Zaretski Wants You to Know About Toronto’s Music Scene #notDrakeorTheWeeknd
by Samantha Mehra This article appears as part of the Visual People, a Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries. Keep up to date by subscribing, or following along on Instagram. #visualpeople Sitting across from me at The Oxley Public House, a dimly-lit yet sonically-vibrant spot in Toronto’s…
#VisualPeople: Cassie Ackerman on the Mega Power of Art in Long-Term Care
by Samantha Mehra This week in the Visual People series: Meet Cassie Ackerman, a Toronto-based recreational therapist working to improve the lives of those in long-term care. We talk art education, healing through doing, and the impact of inviting the visual into the worlds of seniors. SM: First, let’s talk “journey”. What led you into…