Category: Marketing

By Samantha Mehra Posted on

Article Snapshot: “Goals: How One NHL Team Scored a Customer for Life”

In my family, the Montreal Canadiens (or, the Habs) are our team. My grandfather would, twinkle-eyed, tell of the thrill of watching hockey on live TV for the first time (and seeing his hero Maurice Richard through the lens of a wavering black-and-white screen), which inspired him to water down the backyard every winter and get his kids skating at “rocket” speed.

By Samantha Mehra Posted on

Article Snapshot: “Life Lessons: What IKEA Gets Right About Customer Experience”

It’s 2019. It’s nearly March. Clearly, I’ve been busy. But in a good way! Writing, editing, video creation, managing a content calendar, overseeing projects (and a phenomenal marketing team) – these … Continue reading Article Snapshot: “Life Lessons: What IKEA Gets Right About Customer Experience”

By Samantha Mehra Posted on

Visual Memo: Digital vs. Traditional Part II – “Using Tiny Tools to Reach a Big-League Audience”

This article originally appeared here as part of MOXYPLANET Media’s “Lost in Translation: Digital vs. Traditional” series, which is geared towards traditional producers and publishers who may be allergic to the … Continue reading Visual Memo: Digital vs. Traditional Part II – “Using Tiny Tools to Reach a Big-League Audience”