Here we outline three mature British and North American brands that are living proof of how agility in customer service, and keeping the client and their experience and product desires top of mind, can help a brand squeak past the Century mark, even in the most troubling of economic times. The main takeaway?: There’s a lot of work to do.
Freddie Mercury, mercurial indeed. Made in Adobe Draw, on iPad with Apple pencil.
In my family, the Montreal Canadiens (or, the Habs) are our team. My grandfather would, twinkle-eyed, tell of the thrill of watching hockey on live TV for the first time (and seeing his hero Maurice Richard through the lens of a wavering black-and-white screen), which inspired him to water down the backyard every winter and get his kids skating at “rocket” speed.
It’s 2019. It’s nearly March. Clearly, I’ve been busy. But in a good way! Writing, editing, video creation, managing a content calendar, overseeing projects (and a phenomenal marketing team) – these … Continue reading Article Snapshot: “Life Lessons: What IKEA Gets Right About Customer Experience”
This article appears as part of Visual People, a Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries. Subscribe or follow along on Instagram. #visualpeople by … Continue reading #VisualPeople: How Comics and Chronicles Collide in Canada’s Group of 7
So happy to see this man, and his principles for kindness, humour, and openness making a resounding comeback in 2018. Made with Adobe Draw on iPad, with the Apple Pencil. … Continue reading Won’t You Be My Neighbour?
This guest article, featuring new Vancouver correspondent Sharon Roberts, appears as part of Visual People, a Q&A series devoted to profiling visual creators from a diversity of industries. Keep up … Continue reading #VisualPeople: Pa-pa-Paparazzi! [Guest Post]
Red, white and blue is a delicious colour scheme, no? Created with: iPad, Apple Pencil, three colours, and one pen type.
Happy Spring 2018! Using Adobe Draw on iPad, I whipped up this quick sketch paying homage to yoga and cheeseburgers, both of which allow me to find my zen (on … Continue reading April #Doodle: Finding my Zen.
This article, Part I of II, appears as part of Visual People, a Q&A series devoted to profiling visually in-tune folks who work in a diversity of industries. Subscribe or follow … Continue reading Serious Slapstick: Stephannie Hawkins on the Illusory Art of the Stunt #VisualPeople
The movement in Hokusai’s iconic painting, The Great Wave off Kanazawa, has given our eyes a workout for decades. The presence of its several prints in Western collections (the Met … Continue reading Visual Adventure: A Digital Study of Hokusai’s Wave
This article originally appeared here as part of MOXYPLANET Media’s “Lost in Translation: Digital vs. Traditional” series, which is geared towards traditional producers and publishers who may be allergic to the … Continue reading Visual Memo: Digital vs. Traditional Part II – “Using Tiny Tools to Reach a Big-League Audience”