PORTFOLIO: PAYBRIGHT

PayBright is one of Canada’s leading installment payment providers. Some major retail players offer PayBright to consumers including Hudson’s Bay, SAIL, Taylormade, Samsung, Wayfair, eBay, Sephora, Browns Shoes, and Steve Madden.

As the Senior Content Manager at PayBright, I established and now oversee the company’s first blog, build SEO foundations, manage a small team of freelance writers, established our brand tone and voice guidelines, and ensure quality and consistency across channels. I am also charged with creating the company’s first-ever B2B content program, including designing consumer surveys, annual reports, success stories, e-books, forming content partnerships, and more.

TRENDS REPORTS AND E-BOOKS

Read: The Holiday 2020 Report for Retailers

Read: The 2021 Canadian Consumer Trends Guide

Read: E-Book: 6 Reasons Small Businesses Need a Buy Now, Pay Later Option

SUCCESS STORIES

Read: How PayBright drives more sales for Canadian auto parts giant, CanadaWheels

SAMPLE BLOGS

Read: #Busted: 6 Common Buy Now, Pay Later Myths Debunked

Read: #TheList: The Top Canadian Retail Blogs to Speed-Read in 2021

Read: The Secret Behind Why Canada’s Biggest Retailers Offer Buy Now, Pay Later

Read: The Checklist: Are You E-Commerce Ready? 5 Questions to Ask Yourself

Read: 3 Ways Canadians can Manage Their Spending in 2020

Read: Easy Ways to Increase Sales in Your E-Commerce Store

Read: Low-Cost Marketing Tips to Drive Traffic to Your E-Commerce Store

Read: Pulse Check: The State of Canadian E-Commerce in 2020

Read: Inside the Millennial Brain: What They Really Want from Retailers

Read: Why Canadian Millennials Demand Buy Now, Pay Later at Checkout

SAMPLE PRESS RELEASES

Hudson’s Bay and PayBright Partnership

SHEIN and PayBright Partnership

Taylormade Golf and PayBright Partnership

Sephora and PayBright Partnership

Bowflex and PayBright Partnership

SOCIAL MEDIA COPY? SCRIPTS? OTHER WRITING?

Get in touch via this Contact form.

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